The Zenani Mandela Campaign was spear headed by a mother who lost her daughter to a car crash. Being killed in a car crash is not unique. But Zenani was unique, of course in her own natural ways of being so, but also due to the fact that she was Nelson Madela's grand daughter. Nelson's daughter, Zenani's mom, Zoleka, launched this campaign, read about Zenani here:
"Zenani, my only daughter, celebrated her thirteenth birthday on 9th June 2010. Just two days later, returning home from the FIFA World Cup Kick Off Concert in Soweto, she was killed in a car crash. Her unfortunate and untimely passing was a tragedy shared by millions across the globe.
On the same day that I lost Zenani, a thousand other families also lost a child on the world's roads. This disaster continues to rob us of 1000 young people every single day.
Now, in the name of Zenani, we are launching this campaign to raise awareness of this appalling toll of death and injury, and to urge support for the UN's Decade of Action for Road Safety 2011-2020.
Other parents must not go through the pain that I am suffering and will continue to suffer. Now is the time for positive action. Every life we save will be a precious victory".
Zoleka Mandela
Make Roads Safe has is the most promising campaign I have seen for making our roads, well, safer. It has a huge influence in Africa but Zolkea was in NYC this week urging people to vote to make the UN realize that road safety needs to be a priority.
Moms and dad, grandparents, I urge you to vote too.
Car crashes are the #1 cause of death to our kids.
Vote for your priorities, including better safer roads and transport athttp://walksafe.myworld2015.org
She also spearheaded The Long Short Walk Campaign.
Hashtag #walksafe.
You can organize your own walk and bring awareness to the fact that people need to slow down. Way down. Respect life.